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Skylanders SuperChargers to soup up toy vehicle sector

Activision, as one of the largest third party video game publishers in the world, says its range of collectable toys-to-life vehicles will 'take the sector by storm'. Activision has detailed its plans to reinvigorate the toy vehicle category with ‘the same ma... [Details]

Northern Irish toy firm owner behind bars for smuggling drugs in toy robots

KSL Toys' Kristopher Darren Scott was behind the largest haul of the banned drug 4-MEC in Northern Ireland to date. KSL Toys owner Kristopher Darren Scott has been handed a five-year sentence for importing the banned 4-MEC drug inside a batch of robotic fish ... [Details]

Ewan the Dream Sheep sales reach 250,000 mark

SweetDreamers has seen sales soar through the roof for its womb-mimicking sleep aid device. The award winning sleep brand, SweetDreamers, has announced global sales of its Ewan the Sheep sleep aid have reached 250,000. Having only announced sales reaching 100... [Details]

Tobar's pirate themed range now in stock

The firm has stocked a wealth of pirate themed stock ahead of the release of the film Pan. With the Hollywood blockbuster Pan fast approaching, Tobar has a range of pirate themed products now in stock, ready for customers to stock up for an expected pirate ru... [Details]

R/C Drones Battle Show Launched by CBBC

Children’s channel of CBBC is going to launch a news series of R/C drones battle, in which teenagers from 9-14 can apply to join in the show. This program is inspired by the latest advancements in children’s drones, which is called Airmageddon and from the... [Details]

China to Set the First British Teddy Bear Town

A Teddy Bear Town is going to be set in Beijing’s Daxing District as a key pilot implemented by the Chinese Government to create an ecological parkland paradise. The Great British Teddy Bear Company has signed a deal worth £20m to design and licence its nam... [Details]

Roominate has raised over $1 million for distribution plan

Roominate, an US company that founded by Alice Brooks and Bettina Chen,  aims at designing SEM toys for shorting the gender gap with edutainment from the young. It has raised over $1million in funding in order to distribute its new range of building kits. As... [Details]

First Debut of Lego Dimensions Launch Trailer

Lego Dimensions Launch Trailer has debuted the first videos in the run up to the game’s release on September 29th in the UK. "You’re Gonna Need a Bigger Imagination!" for Lego Dimensions. The game is the first toy-game cross-over from Warner and joins Skyla... [Details]

Star Wars: Episode VII-The Force Awakens” Will Hit the Screen In December

As a moviegoers, nothing is more exciting than the upcoming of“Star Wars: Episode VII-The Force Awakens”. As one of the most anticipated film of 2015,  it will hit the screen in December, maybe one big reason is four decades of momentum in marketing  the ... [Details]

Sphero's BB-8 achieves 'absolutely phenomenal' sales on Firebox.com

The Star Wars: The Force Awakens drone helped the online retailer see its highest grossing 24 hours in 17 years. Firebox.com has seen ‘absolutely phenomenal’ sales of the Sphero BB-8 droid, as Force Friday marked the retailer’s highest grossing 24 hours in... [Details]